we do good data.
At Do Good Data, we are dedicated to transforming how information and referral (I&R) providers manage and utilize data. Our mission is to empower organizations with the services, tools, and insights they need to enhance service delivery and improve access to critical resources.
We leverage years of experience in data management and strategy to provide our clients with tailored solutions that meet their unique needs. Whether it's ongoing maintenance, more intensive clean-up, collaborative building, or visualizing data in a whole new way-- our team helps organizations achieve the consistency and quality they need to do good (with) data.
Values
Our values don't just live on our website, they're a blueprint for action. From shaping our culture to driving our mission, they guide every step.
Collaboration
We believe in fostering strong partnerships and teams as a means of driving innovation and achieving shared goals.
Accountability
We build trust by showing up authentically, prioritizing reliability and transparency, and delivering consistent quality work.
Growth
We're committed to a journey of perpetual improvement fueled by curiosity and the willingness to embrace challenges.
Sasha Reinoso
Founder & Lead
Sasha Reinoso is a leading operations consultant and strategist in the information and referral field with over 15 years of experience in resource data management. Grounded in a career spanning crisis support, technical training, VOAD leadership, and 211 program management, she specializes in bridging the gap between complex data systems and community-centered service delivery.
As Founder and Lead of Do Good Data, Sasha helps organizations improve their data quality, optimize operational workflows, and build collaborative partnerships. Her expertise has transformed the efficiency and impact of organizations across 18 states, and she continues to shape the future of the field through her active roles on Inform USA's Database Curation, Standards, and Technology Committees, as well as The Open Referral Initiative’s Standing Technical Committee. In recognition of her commitment to this work, she was honored as Inform USA's CRS-DC of the Year in 2023.
